I wonder what the real name of this compressor company is…?

My client had a few final tweaks to the proposed logo design. They sent a couple pictures of their preferred North Star and wanted the star fine tuned. After I rounded the bike gear form and revised the star, the client approved the logo below. I will now provide the client with high resolution (300 [...]

Every year Thundercloud Subs in Austin sponsors its annual Turkey Trot which includes over 19,000 participants on Thanksgiving Day. The 2011 event includes a one mile walk, kids K and five mile run to benefit Caritas of Austin. They also feature a tshirt design contest for the big event, in exchange for 365 sub sammies. [...]

I wanted to document the logo design process as it comes from the drawing or design of the client, and not the designer. Last week I met with a fun-spirited, talented musician. He brought me a sketch that he wanted to base his new logo design from. He pointed out that when you turn the [...]

Cousin number 1…

The client approved the direction of this new, ornate logo (seen below). They wanted something very “Austin hipster and urban”. The client had a specific North Star logo on his body that he wanted incorporated into the design. The North Star also tied into the company’s theme: “Clothing that takes you in any direction life [...]

I previously submitted two “corporate” looking designs to the client. The client informed me they wanted a logo design that was more ornate, something reminiscent of a vintage luggage label, using a serif font. I did the following clothing design label based on their recent comments. I’m interested to see where we end up in [...]

Below is logo option number 2, which incorporates the “direction” concept the client wanted featured.

My clients are always curious as to how to develop a lasting, impressionable logo design, but have no idea how to minimize and polish their ideas. I decided to document the process, so that small business owners can become more familiar with what to expect — from beginning to end. For example, we are currently [...]

I stumbled upon this logo blog and found it quite humorous. Enjoy! http://logo-s-collection.blogspot.com/2009/12/logos-in-real-life-part-3.html