Barely Legal: The Logo Edition

Every designer is constantly trying to integrate the latest design trends these days. Our inboxes are inundated with subject lines featuring the newest technique or design approach.

Yet, I haven’t seen any articles about how design trends are evolving for specific fields, specifically law firms. How may stale law firm logos have we seen with the scale of justice, Lady Justice, a gavel? Ick. The same regurgitated imagery, with a new law firm name inserted (that is always 8 last names too long)…

However, recently I’ve been fortunate enough to do several logo designs for various law firms and the latest trend appears to be a more fresh, modern and contemporary approach to law firm logo design. Firms are coming to me – not wanting hunter greens, woodsy browns and burgandy – but purple, or orange. The elements or icons used are hardly legal in concept, but more iconic or typography based…barely legal at all.

It’s a new, refreshing take on the stale and conservative approach. The new vibe is bolder with colors that pop; A new design challenge I think logo designers should embrace and enjoy.

BELOW: A FEW LOGO COMPS AND APPROVED DESIGNS FOR VARIOUS LAW FIRM CLIENTS.

Law-logos

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