I wonder what the real name of this compressor company is…?
My client had a few final tweaks to the proposed logo design. They sent a couple pictures of their preferred North Star and wanted the star fine tuned. After I rounded the bike gear form and revised the star, the client approved the logo below.
I will now provide the client with high resolution (300 dpi) files which are used for press / printing (eps, tif, pdf), as well as RGB (low res 72 dpi) files (png and jpg file types).
I will also provide the client with a logo branding guide sheet indicating which fonts are used and how they should be used.
I hope that helped any readers understand the typical logo process with Austin Logo Designs.
Every year Thundercloud Subs in Austin sponsors its annual Turkey Trot which includes over 19,000 participants on Thanksgiving Day. The 2011 event includes a one mile walk, kids K and five mile run to benefit Caritas of Austin. They also feature a tshirt design contest for the big event, in exchange for 365 sub sammies. YUM!
I wanted to document the logo design process as it comes from the drawing or design of the client, and not the designer.
Last week I met with a fun-spirited, talented musician. He brought me a sketch that he wanted to base his new logo design from. He pointed out that when you turn the design upside down, it also reads correctly.
I love seeing the creativity come straight from the client. It’s such a fresh reminder that everyone sees the world differently.
The client approved the direction of this new, ornate logo (seen below). They wanted something very “Austin hipster and urban”. The client had a specific North Star logo on his body that he wanted incorporated into the design. The North Star also tied into the company’s theme: “Clothing that takes you in any direction life takes you”. I revised the subtle North Star into the bottom of the design and enlarged the bike gear/compass on top. We will probably also develop a couple logo variations that can be used when they are printed in small areas. I call these small logo variations, “cousins”. They are related, all in the same font family and color scheme, but slightly altered and used for specific occasions, where a large elaborate logo may not always be suitable.
I previously submitted two “corporate” looking designs to the client. The client informed me they wanted a logo design that was more ornate, something reminiscent of a vintage luggage label, using a serif font.
My clients are always curious as to how to develop a lasting, impressionable logo design, but have no idea how to minimize and polish their ideas. I decided to document the process, so that small business owners can become more familiar with what to expect — from beginning to end.
For example, we are currently developing a logo for a local Austin company named “Rozik” (a hybrid of 2 names). It’s a very unique clothing line that allows you to wear stylish, comfortable, breathable, hip clothes that take you from commuting to work, to happy hour at the local drinking hole. The clothing line includes retro plaid shirts for men to skirts for women — all geared towards the hip, urban Austinite.
My client came to me with the tagline “Clothing that goes in any direction life takes you.” I am currently toying with the idea of simplifying the tagline, so that it fits well under the names “Rozik” when its printed or embroidered. That brings us to an important logo design rule: Try your best to exclude lengthy taglines from logo designs. People won’t remember long company statements. If it’s a long supporting statement featured in a commercial, with cute puppies, sung in a peppy jingle…perhaps. But for the most part, try to simplify as much as possible.
I’m offering my client various logo options in their requested color scheme (mushroom gray and purple), as well as showing a suggested tagline we developed: “EVERY WEAR“. We are also showing design comps with theirs, so that they can compare and decide what works best for them.
In addition, the client wanted to incorporate a compass into the design. I suggested that we interpret the direction concept of the compass into the design, and attempt to be too literal.
Below is a simple concept accentuating the shape of the K and the arrow, to show direction.
I stumbled upon this logo blog and found it quite humorous. Enjoy!