Latest Logo Trend: The Baseball Swoosh

I admit. I’m guilty of using the latest logo design element almost ad nauseam – the baseball swoosh . It’s an instant way to integrate that original vintage feel, in a clean simple manner.

It’s no longer associated directly with baseball and sporting events. You see it featured on beer logos, swag, festival event logos, and more. I have myself integrated it into a vintage architectural firm logo, as well as my own. (But again, I change my logo as many times as I change shoes.)

I love seeing so many elements brought back from my childhood (texture, tomato red and weathered creme colors). Growing up, my father had a cabin on a river, with our uncle’s cabin next door. As kids, we would play “bartender” upstairs with water, in an old wooden, makeshift kitchen area. I distinctly recall these gorgeous creme colored Pearl beer coasters. Today, they still seem to resonate on so many mediums.

I’ve collected just a handful of samples via below:

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Iconography in a Fast-Paced World

I’ve noticed lately that clients have abandoded photos and clip art to depict certain subjects.
It seems that icons are heavily favored to convey various services and subjects.

A client of mine relies on such icons for their trucks, shirts, and business cards, so we created custom icons for each service:

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These icons translate easier on mobile devices, as favicons, as bullets for copy, easily read on vehicles traveling at 45 mph, etc.

Barely Legal: The Logo Edition

Every designer is constantly trying to integrate the latest design trends these days. Our inboxes are inundated with subject lines featuring the newest technique or design approach.

Yet, I haven’t seen any articles about how design trends are evolving for specific fields, specifically law firms. How may stale law firm logos have we seen with the scale of justice, Lady Justice, a gavel? Ick. The same regurgitated imagery, with a new law firm name inserted (that is always 8 last names too long)…

However, recently I’ve been fortunate enough to do several logo designs for various law firms and the latest trend appears to be a more fresh, modern and contemporary approach to law firm logo design. Firms are coming to me – not wanting hunter greens, woodsy browns and burgandy – but purple, or orange. The elements or icons used are hardly legal in concept, but more iconic or typography based…barely legal at all.

It’s a new, refreshing take on the stale and conservative approach. The new vibe is bolder with colors that pop; A new design challenge I think logo designers should embrace and enjoy.



Finding Retro & Vintage Logo Inspiration in Austin, TX

I consider myself extremely lucky to live in such a vivacious, edgy city as Austin, Tx. – A city where its normal to be riding a unicycle while flaunting a hundred tattoos and piercings; normal to jog the greenbelt with blue hair pushing a stroller with a chihuahua nestled inside; and normal to have a minimum of 50 different beers on tap at any number of local eateries.

But one of the most fascinating and stimulating visuals this city has to offer myself, is it’s consistent ability to stay on the latest branding trends with its wide array of typography displays.

Vintage and retro logos are, have been and may well always be on trend. They offer versatile elements you can split up to design various promotional materials (growlers, t-shirts, stickers, menu design and more).

I’ve attached a few samples of snapshots I’ve taken around my time in Austin, that I keep in my “logo inspiration bank”:


The formula is quite simple:
1.) FONT: Find and tweak or tailor a unique vintage, hand-written font.
2.) ELEMENTS: Any small graphics to center the name are vital. Stars, scrolls, ribbons, swirls, shapes of Texas/states, etc are crucial.
3.) COLOR: I find a black color, coupled with a rusted gold or white color – scream vintage.
4.) SHAPE: Adding a logo version that can be housed in a nice circle offers a nice label affect.

Here are a few vintage/retro logo designs we have completed and/or proposed for our beloved clients.

retro logo
vintage logo

retro logo 2
square peg logo
vintage logo
blue chip motors logo

old looking logo
white label logo

Beer logo
vintage beer logo

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vintage logo 9

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retro logo 10


Keep your eyes open around your city. Vintage typographic inspiration comes in all forms. All cities have old rusted, metal signs that utilized unique font treatments. What treatment can you apply to your next design?