Logo Trend Predictions for 2019:
Towards the latter part of 2018, I noticed a ramping up of certain logo design trends and wanted to share those design approaches, and explore how they may impact the design world in 2019. (Most of these patterns have been influenced mainly by client demand.) 1.) Simplification. The stripping down of icons to their purest…
Logo Trends Forecast 2018: What’s Really Trending
I like to wait until early Spring before posting what I believe to be trending for the year, so I can see what design demands I get from my clients, and hopefully provide a more accurate logo trend forecast for the year. You can’t get any more accurate then deriving your content straight from the…
First Steps for Small Business Start-Ups
Every other month or so I have a client come to my office ready to throw down a credit card and start the logo design process and launch their business idea. They are big-eyed and full of motivation, ready to leave the gate at full force. They have “researched” the availability of their new small…
Choosing a Logo Designer for Your Small Business
So you’re starting a small business and finally have all your legal ducks in a row. Your company name is approved, and you’re financially set to move forward developing your brand, your true passion. Now its time to pick either a cheap, internet-based graphic design company, an image or clip art from a stock site…
A Successful Logo Design Checklist: Does Your Design Pass the Test?
There are at least 5 top characteristics that make a good logo design: 1 Is your logo design readable at 1 inch big? Does your logo design function well across both large and small mediums? If not, it’s not a good logo design. Believe it or not, a logo design has a specific job to…
Why Invest in a Quality Logo Design by a Local Designer?
I wanted to write an article addressing some of the issues I see my clients face when developing their new brand. Two obstacles I see them struggle with is (1) using online graphic design and logo contest sites and it resulting in a poor outcome and (2) not understanding why they should invest more into…
Online Graphic Design sites vs. Your Local Graphic Designer: What You Should Know
Trademarks are the most valuable long term asset a company can have. That being said, many large companies overlook their importance. I see it all too often: companies in the early stages of developing a brand identity willingly walk into future trademark and re-branding issues. Typically, a start-up will be operating in ‘boot strap mode’…
Online-Only Logo Design Sites: Less Expensive, But Can You Trust Them?
A lot of my clients come to me after having a troublesome experience with online design sites. You know the ones… Online only and cheaper, with plans designed to hook small businesses. What I’d like to shed light on is the TRUE cost of hiring some of the cheaper sites. I would say about 15%…
Really Modern Trends Surging for Real Estate Logo Design
Working in Austin brings a lot of real estate agents, home builders, home advisors, housing developers, and other agents to my door. The recent boom in real estate development has caused a huge demand in a newer, fresher, more modern logo and signage design. In a highly competitive market, agents are desperately trying to stand…
Latest Logo Trend: The Baseball Swoosh
I admit. I’m guilty of using the latest logo design element almost ad nauseam – the baseball swoosh . It’s an instant way to integrate that original vintage feel, in a clean simple manner. It’s no longer associated directly with baseball and sporting events. You see it featured on beer logos, swag, festival event logos,…