Lessons Learned File No. 1: Ensure Your Logo Design Does Not Translate Into Something Naughty

DKC Construction Group in Austin, TX is a reputable company that is currently contracted to redo the historic Katz Deli on 6th St., as well as other impressive projects.

They wanted a modern logo design that utilized the DKC initials. We relied heavily on color to show the transition between letters in the design; in hindsite, too heavily. As a result, several parties had informed the Group, that the DKC blended to tightly together, slightly registered as “D*CK” – not the message we were trying to convey:


We tweaked the logo, this time relying on white space to separate the letter and allowing for a better differentiation between letters:

Good Designs Comes First, then the Chile…

What comes first? Good design.

Chance’s Hatch Green Chile in San Antonio needed branding elements that would spread across multiple platforms. They needed a simple logo design that would look clear on labels, t-shirt, banners and more. We did a simple circular logo for the “Chance’s” portion and another for the product name itself. We went through several iterations:
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The client selected the following, simpler, stripped version:

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Strivin’ for Greatness with New Strive Logistics Logo Design

Strive Logistics was founded in 1995 as a local cartage and warehousing company, Strive Logistics has evolved into a premier multimodal transportation provider servicing companies from the Fortune 500 as well as smaller emerging businesses throughout the world. Their old logo needed a makeover. They wanted something more streamlined, something that would lend itself well to an app, with a clean font treatment. I’ve been working on an “s” icon that incorporates a road stripe, to convey transportation.

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Their old logo (featured here) did not accurately encompass their capabilities:
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We are currently in round 9 of logo options. Stay tuned to find the winner!

Small Business Headquarters for Local Logo Design: Austin, TX

We were recently approached by a bright, young client who was starting a small business here in Austin. He needed a clever logo design that could hold it’s own when compared to a major, national competitor. The company name was “Green Leaf Auto Glass”. They are a more green company because they specialize in repairing windshield dings, and not replacing the entire windshield, thus keeping more glass out of landfills. He came to us with several logo sketches for possible concepts.

See below:

After about 5 various concepts, Austin Logo Design ended up developing a unique concept that merged both the idea of the road and also the green leaf company name. See below:

National Protectors and Recycling Logo Design: Logo Design in Corpus Christi

National Protectors and Recycling, a firm based out of the Robstown and Corpus Christi area, needed a vibrant and simple logo design that helped promote their greener, renewable company. They specialize in energy production and management including fuel extraction, manufacturing, refining, and distribution of petroleum, natural gas, coal, and nuclear power.

Austin Logo Designs provided them with the logo design below:

Logo Design for an Electronics Company in Barbados: Wise Guys

Although Austin Logo Designs specializes in local clients, we were contacted by “Wise Guys Electronics” in Barbados to do their logo design. I wanted to deliver a unique design that integrated technology within the type treatment. We offered a range of options. Several including:

Stay tuned to see the final approved logo design.