Good Designs Comes First, then the Chile…

What comes first? Good design.

Chance’s Hatch Green Chile in San Antonio needed branding elements that would spread across multiple platforms. They needed a simple logo design that would look clear on labels, t-shirt, banners and more. We did a simple circular logo for the “Chance’s” portion and another for the product name itself. We went through several iterations:
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The client selected the following, simpler, stripped version:

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