Latest Logo Trend: The Baseball Swoosh

I admit. I’m guilty of using the latest logo design element almost ad nauseam – the baseball swoosh . It’s an instant way to integrate that original vintage feel, in a clean simple manner.

It’s no longer associated directly with baseball and sporting events. You see it featured on beer logos, swag, festival event logos, and more. I have myself integrated it into a vintage architectural firm logo, as well as my own. (But again, I change my logo as many times as I change shoes.)

I love seeing so many elements brought back from my childhood (texture, tomato red and weathered creme colors). Growing up, my father had a cabin on a river, with our uncle’s cabin next door. As kids, we would play “bartender” upstairs with water, in an old wooden, makeshift kitchen area. I distinctly recall these gorgeous creme colored Pearl beer coasters. Today, they still seem to resonate on so many mediums.

I’ve collected just a handful of samples via below:

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