Lessons Learned File No. 1: Ensure Your Logo Design Does Not Translate Into Something Naughty

DKC Construction Group in Austin, TX is a reputable company that is currently contracted to redo the historic Katz Deli on 6th St., as well as other impressive projects.

They wanted a modern logo design that utilized the DKC initials. We relied heavily on color to show the transition between letters in the design; in hindsite, too heavily. As a result, several parties had informed the Group, that the DKC blended to tightly together, slightly registered as “D*CK” – not the message we were trying to convey:


We tweaked the logo, this time relying on white space to separate the letter and allowing for a better differentiation between letters: