Global Tax Associates Group needed a clean, globe-like logo. Their original logo concept (brought to us by the client) included squarish GTAG letters, in a metal, 3D-like finish. The process to perfect lines and fonts was extensive. There were a few rulers, transparent tape, paper mock-ups, and a couple home visits involved. But in the end, we created a softer, stronger, simpler logo.
The letterhead will feature the logo in a single color, gun-metal gray metallic pantone color with a Reflex blue pantone reserved for the remaining print work.