I wanted to document the logo design process as it comes from the drawing or design of the client, and not the designer.
Last week I met with a fun-spirited, talented musician. He brought me a sketch that he wanted to base his new logo design from. He pointed out that when you turn the design upside down, it also reads correctly.
I love seeing the creativity come straight from the client. It’s such a fresh reminder that everyone sees the world differently.