Strive Logistics was founded in 1995 as a local cartage and warehousing company, Strive Logistics has evolved into a premier multimodal transportation provider servicing companies from the Fortune 500 as well as smaller emerging businesses throughout the world. Their old logo needed a makeover. They wanted something more streamlined, something that would lend itself well to an app, with a clean font treatment. I’ve been working on an “s” icon that incorporates a road stripe, to convey transportation.

Their old logo (featured here) did not accurately encompass their capabilities:

We are currently in round 9 of logo options. Stay tuned to find the winner!