The Logo Design Process: Part 4

The client approved the direction of this new, ornate logo (seen below). They wanted something very “Austin hipster and urban”. The client had a specific North Star logo on his body that he wanted incorporated into the design. The North Star also tied into the company’s theme: “Clothing that takes you in any direction life takes you”. I revised the subtle North Star into the bottom of the design and enlarged the bike gear/compass on top. We will probably also develop a couple logo variations that can be used when they are printed in small areas. I call these small logo variations, “cousins”. They are related, all in the same font family and color scheme, but slightly altered and used for specific occasions, where a large elaborate logo may not always be suitable.

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